Case Study for HomeTown Plumbing

Search Box Optimization case study for HomeTown Plumbing


Company Objectives

HomeTown Plumbing was looking to increase customers in the Southern California market. They wanted to grow their customer base for plumbing. They implemented a program with 5 keyword phrases for plumbers San Diego, plumbers Oceanside, plumbers Carlsbad, plumbers Temecula and plumbers Palm Springs. They were looking to find a way to lower their cost per acquisition and we showed them how Search Box Optimization could help them achieve that goal. They were so impressed with Bing that they started a Bing Pay-Per-Click campaign for the first time.



See the attached files for screenshots from Google Analytics comparing HomeTown Plumbing's site traffic before and after SBO was implemented. The results were as follows:

  • Sessions increased 80% - from 830 to 1,494.
  • Users increased 88% - from 715 users to 1,347 users.
  • Bounce Rate decreased from 79.5% to 57.1% - meaning their visitors were much more engaged.

Here’s what the owner of HomeTown Plumbing said about their results from using SBO:

"Wow, this is cool! I’ve heard through the grapevine that someone was going to figure this technology out. This is the next best thing! Thanks for the increase in business!" - CEO of HomeTown Plumbing


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