Case Study for Taylor’s Impressive Carpet Care

Search Box Optimization case study for Taylor’s Impressive Carpet Care

Company Objectives

Taylor’s Impressive Carpet Care is a company always looking for new cutting-edge ways to acquire new customers. They believe that being in front of the technology curve is the best way to grow business and as an early adopter of new technologies, the Search Box Optimization program is right along with their way of thinking. We implemented an SBO campaign for "carpet cleaning Beaumont" and "carpet cleaning Palm Spring."

Results

See the attached files for screenshots from Google Analytics comparing the site traffic for Taylor’s Impressive Carpet Care before and after SBO was implemented. The results were as follows:

• Sessions increased 9% - from 763 to 833.
• Users increased 8% - from 672 users to 725 users.
• Bounce Rate decreased from 76.5% to 66.4%- meaning their visitors were much more engaged.

Here’s what the owner of Taylor’s Impressive Carpet Care said about their results from using SBO:

We are very thankful that we were approached about this program. It changed our mind completely on Bing. Now today we are running a major PPC campaign on Bing because of the number of searches. We are expanding to 40 more areas with SBO. - Owner, Taylor’s Impressive Carpet Care